More than a denim company, RE/DONE is a brand with a mission - a mission to restore individuality to the luxury fashion space, to keep heritage brands relevant, and create sustainable, mindful fashion. Digitally native, it is proud to be the first luxury label that was born online and grown as an e-commerce brand.
Reimagining iconic heritage brands is at the core of the brand. It began with the original concept of upcycling vintage Levi’s into modern fits, employing preloved raw goods to create brand new styles while extending the life of stagnant stock. Since launch, it has diverted over 237,400 garments from landfills and reconstructed them into coveted luxury collectables. Its RE/DONE | Levi’s and upcycled collections celebrate each item’s past and continue its individual story. As one of the largest fashion players distributing upcycled products, it has pushed the industry as a whole toward a more sustainable future.
In 2016, the brand officially partnered with Hanes to recreate vintage-inspired tees from their archive. For this collaboration, RE/DONE | Hanes developed a brand-new recycled cotton, reverse engineered from a 1950s tee found in the Hanes archive. As of 2019, Re/DONE expanded the product offering to also include tanks and sweats. Other collaborations have included Bass, Cindy Crawford, and The Attico, where the collections celebrated iconic styles of the past with a sustainable twist.
Since inception, RE/DONE creates one-of-a-kind, limited-edition luxury designs with a commitment to mindful production, sustainability, and circular fashion. Today, RE/DONE continues to honor their exclusive heritage partnerships, while expanding their offering to also include reduced-water denim, upcycled ready-to-wear, and sneakers handmade in Italy by expert artisans. RE/DONE is available in over 50 countries, in over 500 of the top retailers worldwide including Boon The Shop, Matches, Le Bon Marche, Net-A-Porter, Selfridges, Luisa Via Roma, and on the RE/DONE digital flagship www.shopredone.com.