Founded by East London designer Nina Hopkins in 2015, the brand was born from Nina’s belief that fashion-forward women should be able to buy confidently into ethical fashion. jakke. started as a faux fur outerwear brand, the overwhelming response to its iconic jackets has supported the exciting decision to expand the collection for 2021, adding new product categories and seasonal collections. The jakke. approach to design has always rejected the concept of seasonal fashion trends: its pieces that you can slot into your wardrobe regardless of the season.

"jakke is a love affair between effortless scandi style and London cool. Sustainable clothing for fun-loving women who want to make a change. Sustainable, cruelty-free and created with love."