MOTHER evokes the memories and experiences of growing up in California in the ’70s – what you were wearing, what you were doing and who you were getting into trouble with. Founded in 2010 by Lela Becker and Tim Kaeding, MOTHER’s first collection of vintage-inspired jeans disrupted the denim landscape – previously a sea of black skinnies – and created an entirely new space in denim. MOTHER has since grown into a global brand expanding across denim, sportswear, outerwear and accessories. With a focus on locally made, 94% of their denim and over 90% of their overall manufacturing is made in Los Angeles with fine imported materials. MOTHER loves you.

Mother, a word loaded with innuendo and unconditional love as well, goes against the grain; the brand pushes technological boundaries when it comes to its signature soft denim, and pushes brand boundaries when it comes to, for instance, naming silhouettes.