TIE-DYE MAGIC FEELING – A POWERFUL ANTIDOTE AGAINST PANDEMIC BLUES

According to a trend report of WWD (https://wwd.com/fashion-news/fashion-features/tie-dye-fashion-pandemic-blues-dior-proenza-schouler-acne-studios-1234803128/), having made a comeback in summer 2019, tie-dye has remained popular ever since, consistently ranking in the top 10 most searched prints and patterns in women’s wear and has gathered steam during the pandemic, as lockdowns prompted consumers to experiment with creating their own designs at home.

The trend has been fueled by celebrities, from Jennifer Lopez to bella Hadid, and it’s popular both with major brands, such as Louis Vuitton, Versace, Off-White and Tom Ford, and more niche labels like Collina Strada, Bluemarble and Études. Some, like Dior and Proenza Schouler, have made it a brand signature.

Recalling magic, psychedelic and creative vibes with an hint of 70’s in California it looks like a powerful antidote to pandemic boredom.

Get the magical and creative tie-dye feeling with Brama collections newest proposals

ph. Electric & Rose