JET SET is a luxury skiwear brand that was founded in 1969 in the glamorous resort town of St. Moritz, Switzerland. Known for its high-quality materials, innovative designs, and stylish aesthetics, JET SET has established itself as a leading name in the world of luxury winter fashion. The brand perfectly encapsulates the chic, high-performance lifestyle associated with St. Moritz, blending functionality with fashion to create apparel that is both practical and sophisticated.