Well-known for its super-soft fabrics and irreverent attitude, Mother is unique for its genius in keeping an indie spirit while still offering denim fits and washes that appeal to a wide range of women.

Mother, a word loaded with innuendo and unconditional love as well, goes against the grain; the brand pushes technological boundaries when it comes to its signature soft denim, and pushes brand boundaries when it comes to, for instance, naming silhouettes.